KFC Redefines the Meaning of Always Open by Removing Restaurant Doors

KFC has taken a bold and unconventional step to redefine what it means to be “always open.” By removing the doors from select restaurant locations, the brand has transformed a basic architectural feature into a striking marketing statement. At first glance, the concept seems simple—if a restaurant operates 24 hours a day, why maintain the most recognizable symbol of closing? Yet behind that simplicity lies a carefully considered strategy that reflects how modern brands compete for attention in an increasingly saturated landscape.